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Trends in Search Engine Optimization

As Denver web design
companies
vie for higher and higher ranks on results pages, the major search
engines keep changing the rules. Google, in particular, works
constantly to update and improve the way they select the results for a
users search terms. The changes have been gradual, but with each
successive alteration in the rules of the search engine optimization (SEO) game, some websites get left behind. What may have been a
high ranking website yesterday could be a low ranking site today if Google
has reprogrammed their spiders overnight.


Old Rules


According to the pervading wisdom, keywords placed in a large bunch
over a small space should attract the attention of search engine web
crawlers looking for this information. META tags with the keywords that
people most often search for, whether the words have anything to do
with the content of the page or not, are the way to get visitors to the
site. And tons and tons of reciprocal links will show the search
engines that the site is popular and well worth the trip.


These are the old rules. Denver web design teams were making websites to fit these parameters as
recently as last month. But today, the rules have changed.


New Rules - Keywords


If you have placed five keywords per paragraph on every page of your
website, it?s time to call your copywriter and get some new content.
This kind of keyword jamming will not get you the ranking results you
want anymore. Today, major search engines like Google are looking for
naturally occurring keywords that signify quality content. They want
users to find what they are looking for so they will come back to
Google for their next search. If Google sends the customer to a site
basically composed of a bunch of junky keyword articles with little or
no real information, they won?t use Google for their search next time.


The same holds true for the placing of keywords in META tags, alt tags,
page titles, and page descriptions. If the page or the picture does not
have anything to do with dog grooming, don?t use this keyword phrase.
Use only keywords that apply to the page or picture content, and don?t
try to fool the web crawlers with keywords in META tags that don?t
apply to that particular page on your site.


New Rules - Linking


The new rules for linking are very similar. When using the old rules
for web design, Denver
businesses were joining link communities that artificially create a ton
of reciprocal links for their sites. This will be a red flag to the
major search engine spiders today. You need to take the time to attract
legitimate links with companies that are related to the type of content
you provide on your site. If you are a dog groomer, link to pet stores,
pet medication sales sites, and doggie sweater companies, but not to
any old random site that wants to up their search engine rankings.


Overall, the new rules promote useful, natural-looking sites, which is
great news for internet users everywhere.


This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves
runs NewMediaDenver,an Internet technology company located in
downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest
SEO and Link Building
Techniques.






About the Author: This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves
runs NewMediaDenver,an Internet technology company located in
downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest
SEO and Link Building
Techniques.